August 31, 2009
– It’s hard to overeat without noticing it. By contrast, soda and other
sugar-sweetened beverages can sneak up on you, adding hundreds of
calories to your diet each day without ever filling you up. In a new
effort to highlight the health impact of sweetened drinks, the Health
Department is confronting New Yorkers with a bold question: Are you
pouring on the pounds? The agency’s new public-awareness campaign,
which includes posters in the subway system and a multilingual Health
Bulletin, goes live today and will run for three months.
At first glance, I like this idea, however I wonder if it will be at all effective towards those who need to be educated on what they're drinking.
High-calorie drink consumers will either see those signs and say, "So what? It's my choice." It's my freedom!
Or temporarily give it thought, and go buy a Mountain Dew ANYWAY. Tell me not to do something, and what do I do, the exact opposite.
What I think would be more effective?
An ad campaign that is IDENTICAL to one for soda/high cal coffee drinks, but instead of promoting Energy! Fun! and Happiness! Promote: Diabetes! Obesity! Good Times! Or, like the Frappuccino tag-line, "Bliss In A Bottle," _________ In A Bottle!" There are so many ways to *go there.
I think that kind of campaign would get more attention than a public service ad-type with no drama. "Ooh! Look, you're pouring on the l-bs!" So what?
Or, if you're like me or the millions like me who do this:
And, BTW, while searching on YouTube for "soda commercials?" My page delivered this:
Read the rest of the press release here.