Screen Shot 2013-01-14 at 10.12.22 AM

UK Lays out KICK ASS Advertising Codes for Weight + Diet Products

The UK just laid out some super-tough advertising guidelines for products and services aimed at the weight loss community – 

“This section applies to marketing communications for weight control and slimming foodstuffs, aids (including exercise products that make weight-loss or slimming claims), clinics and other establishments, diets, medicines, treatments and the like. If applicable, they must comply with Section 12: Medicines, Medical Devices, Health-related Products and Beauty Products and Section 15: Food, Food Supplements and Associated Health or Nutrition Claims).”

Check it out, it’s a MOUTHFUL –  many most all we are unlikely to see in the US for years and years and years.  Some of the suggestions are amazing:   “Marketing communications for any weight-reduction regime or establishment must neither be directed at nor contain anything that is likely to appeal particularly to people who are under 18 or those for whom weight reduction would produce a potentially harmful body weight (BMI of less than 18.5 kg/m2). Those marketing communications must not suggest that being underweight is desirable or acceptable.”

I love you, UK.  



Screen Shot 2013-01-14 at 10.12.22 AM

Via Cap.uk

  1. 13.1  A weight-reduction regime in which the intake of energy is lower than its output is the
    most common self-treatment for achieving weight reduction. Any claim made for the
    effectiveness or action of a weight-reduction method or product must be backed, if
    applicable, by rigorous trials on people; testimonials that are not supported by trials do
    not constitute substantiation.

  2. 13.2  Obesity in adults is defined by a Body Mass Index (BMI) of more than 30 kg/m2. Obesity
    is frequently associated with a medical condition and a treatment for it must not be
    advertised to the public unless it is to be used under suitably qualified supervision.
    Marketing communications for non-prescription medicines that are indicated for the
    treatment of obesity and that require the involvement of a pharmacist in the sale or supply
    of the medicine may nevertheless be advertised to the public.

  3. 13.3  Marketing communications for any weight-reduction regime or establishment must neither
    be directed at nor contain anything that is likely to appeal particularly to people who are
    under 18 or those for whom weight reduction would produce a potentially harmful body
    weight (BMI of less than 18.5 kg/m2). Those marketing communications must not suggest
    that being underweight is desirable or acceptable.

  4. 13.4  Before they make claims for a weight-reduction aid or regimen, marketers must show
    that weight-reduction is achieved by loss of body fat. Combining a diet with an unproven
    weight-reduction method does not justify making weight-reduction claims for that
    method.

  5. 13.5  Marketers must be able to show that their diet plans are nutritionally well-balanced
    (except for producing a deficit of energy) and that must be assessed in relation to the
    category of person who would use them.

  6. 13.6  Vitamins and minerals do not contribute to weight reduction but may be offered to
    slimmers as a safeguard against any shortfall in recommended intake when dieting. 

  1. 13.7  Marketers promoting Very Low Calorie Diets or other diets that fall below 800 kilo-calories
    a day must do so only for short-term use and must encourage users to take medical
    advice before embarking on them. Marketers should have regard to the guidance on
    “Obesity: the prevention, identification, assessment and management of overweight and
    obesity in adults and children” (2006) published by the National Institute for Health and
    Clinical Excellence
    .

  2. 13.8  Marketing communications for diet aids must make clear how they work. Prominence
    must be given to the role of the diet and marketing communications must not give the
    impression that dieters cannot fail or can eat as much as they like and still lose weight.

  3. 13.9  Marketing communications must not contain claims that people can lose precise
    amounts of weight within a stated period or, except for marketing communications for
    surgical clinics, establishments and the like that comply with rule 12.3, that weight or fat
    can be lost from specific parts of the body.

13.9.1 Marketing communications for surgical clinics, establishments and the like
that comply with rule 12.3 must not refer to the amount of weight that can
be lost.

13.10 Claims that an individual has lost an exact amount of weight must be compatible with
good medical and nutritional practice. Those claims must state the period involved
and must not be based on unrepresentative experiences. For those who are normally
overweight, a rate of weight loss greater than 2 lbs (just under 1 kg) a week is unlikely
to be compatible with good medical and nutritional practice. For those who are obese,
a rate of weight loss greater than 2 lbs a week in the early stages of dieting could be
compatible with good medical and nutritional practice.

13.10.1 Health claims in marketing communications for food products that refer to a
rate or amount of weight loss are not permitted.

  1. 13.11  Resistance and aerobic exercise can improve muscular condition and tone and that can
    improve body shape and posture. Marketers must be able to substantiate any claim
    that such methods used alone or in conjunction with a diet plan can lead to weight or
    inch reduction. Marketing communications for intensive exercise programmes should
    encourage users to check with a doctor before starting.

  2. 13.12  Short-term loss of girth may be achieved by wearing a tight-fitting garment. That loss
    must not be portrayed as permanent or confused with weight or fat reduction. 

We’ll never see this in the US.  People are too in love with fake.

Digestive_enzymes

Trigger warning – Aspire Assist Aspiration Therapy – Sucking vomit out of a tube for weight loss.

"Losing weight shouldn’t take the fun out of life – dinners out with friends, a glass of wine with dinner, or a home-cooked meal with your family. With the AspireAssist, there are no burdensome restrictions on what and when you can eat and drink. Continue to eat the foods you love – and as you start to lose weight, gradually learn how to make healthy choices to match your leaner, healthier body!"

With the Aspire Assist Aspiration Therapy System, you can STILL EAT the foods you crave!  Want that half-gallon of ice cream?  Feel free to dig in!

Nom those noms!

Just twenty minutes after your meal — you can discreetly withdraw a portion (OF VOMIT) of your partially digested meal THROUGH YOUR ABDOMEN and dispose of it without the hassle of you know:  lower digestion,  fecal production and weight gain!


Digestive_enzymes

I thought this was an article from The Onion.

It's not.  It's for real.

Jezebel

Dean Kamen, the inventor of the Segway, a machine that exists to stop people from walking, has teamed up with Aspire Bariatrics (that name — shudder) to apply for a patent on a pump that will suck food and beverage straight out of your stomach and rids it from your intestines/life.

Please hold me again.  I'm a Bariatric Patient that is FUCKING TERRIFIED by the thought of giving people the opportunity for controlled bulimia.  I am still wary that this can't be for real –

Screen Shot 2013-01-08 at 9.02.45 AM

The Aspire Assist Aspiration Therapy System works by reducing the calories absorbed by the body. After eating, food travels to the stomach immediately, where it is temporarily stored and the digestion process begins. Over the first hour after a meal, the stomach begins breaking down the food, and then passes the food on to the intestines, where calories are absorbed. The AspireAssist allows patients to remove about 30% of the food from the stomach before the calories are absorbed into the body, causing weight loss.

To begin Aspiration Therapy, a specially designed tube, known as the A-Tube™, is placed in the stomach. The A-Tube is a thin silicone rubber tube that connects the inside of the stomach directly to a discreet, poker-chip sized Skin-Port on the outside of the abdomen. The Skin-Port has a valve that can be opened or closed to control the flow of stomach contents. The patient empties a portion of stomach contents after each meal through this tube by connecting a small, handheld device to the Skin-Port. The emptying process is called “aspiration”.

The aspiration process is performed about 20 minutes after the entire meal is consumed and takes 5 to 10 minutes to complete. Because aspiration only removes a third of the food, the body still receives the calories it needs to function. For optimal weight loss, patients should aspirate after each major meal (about 3 times per day)  GAHHHH!!!!!!!!!!! initially. Over time, as patients learn to eat more healthfully, they can reduce the frequency of aspirations.
Screen Shot 2013-01-06 at 11.49.52 AM

People Magazine – Half Their Size – No Surgery! No Gimmicks – A Rant from a Bariatric Patient.

Screen Shot 2013-01-06 at 11.49.52 AM

I watched ABC's 20/20 on Friday night as I typically do, and I was half-inspired, refreshed to push forward in my own journey as I continue to press on nearing nine years post gastric bypass surgery and ever so slightly PISSED OFF.  Why?  Read that cover again.  "No SURGERY – No GIMMICKS!"

People Magazine does this every year, much to the chagrin to every surgically altered bariatric patient in the blog-o-sphere.  ABC.  People Magazine.  The show and the magazine, both — FULL OF GIMMICKS, and quite possibly more than one surgery.  "No SURGERY – No GIMMICKS!"

 Except when they're touting Beachbody, "lost the weight Atkins" AND a gastric bypass?    
Why is it celebrated to Lose Weight With Diet Plans like "Beachbody, Visalus and Atkins"   (All three were referred to in the program to at one point in the program … were they sponsors?  Hello, RUBY GETTINGER IS HAWKING the 90-DAY VISALUS CHALLENGE?!?!) but life-saving bariatric
surgery or weight loss surgery — is shunned in the same category?  Diets fail.  That's why they are so lucrative!  You go ON a diet so that you can fail a diet so that you can get on a diet so that you can fail a diet so you can go on a diet.  This is how people become morbidly obese and meet bariatric surgeons.
20090224_yoyodietcycle.jpg
(Image from Roni's Weigh)

I get it.  Diet companies pay to be on the show and in the magazine.
 
However, those living with morbid obesity also need to see the opportunity for success, and showing them the success of those who have succeeded with bariatric surgery is not something to be ashamed of.  Clearly SHAME made the woman in the article hide.

It's time to stop calling weight loss surgery a quick-fix, a gimmick or a cheat and give it the respect and attention it deserves.  The individuals who most benefit from having a bariatric procedure can be exposed to it's benefits instead of a constant barrage of useless diet advertisements.
WLS is the ONLY "diet" that has allowed myself, my husband, my mother in law and my sister in law  to live within normal weight ranges for the last 7-9 years.  What say you about your diet?
75901_420894887982063_1846921343_n

Ruby Gettinger Please to NO with the Visalus.

75901_420894887982063_1846921343_n
Ruby Gettinger is now promoting Visalus.   SUPER.  I can't wait for this to take over Facebook even more than it was, it's like a social media diet-STD.

"Do not miss our ph call…Part of a weekly online video series that will capture my…FOr more info, dates, times…http://tinyurl.com/c92sln4 I know we R sick & tired of being sick & tired. It is time for us to win. ♥ This is only 90 days of your life. Give it all you have. I WOULD NEVER DO JUST SHAKES OR DRINK!!! ANYONE THAT KNOWS ME KNOWS I WOULD NEVER. Vi-Shape is a powder with high proteins, fibers, etc…U can make a shake or other recipes w/ Vi Shape… I am doing 2 recipes a day with Vi-shape & eating twice a day. With vitamins and things to help your success.

Why I went this way… BECAUSE THEY HAVE A 90 DAY CHALLENGE WE CAN DO TOGETHER. THEY FOUND A WAY Y'ALL CAN FOLLOW ME!!! THE SUPPORT TEAM IS INCREDIBLE…
The results from others speak volumes! They are #2 Weight loss company in North America behind only Weight Watchers… They have done this in 3 years!!!
People have lost a lot of weight and kept it off!!!"

Everyone cheer for multi-level marketing.

Why I went this way… BECAUSE THEY HAVE A 90 DAY CHALLENGE WE CAN DO TOGETHER. THEY FOUND A WAY Y'ALL CAN FOLLOW ME!!! THE SUPPORT TEAM IS INCREDIBLE…
The results from others speak volumes! They are #2 Weight loss company in North America behind only Weight Watchers… They have done this in 3 years!!!
People have lost a lot of weight and kept it off!!!

What’s a Food Industry to Do? Yoni Freedhoff gets UNINVITED from food industry conference

What's a Food Industry to Do?

  • Doctor gets uninvited from food industry conference.   BECAUSE?  Of this video.
  • Here's what he would have said http://huff.to/X7PBOx 
  • Dr. Sharma writes —  " Yoni Freedhoff posted a short video on YouTube, which has since gone viral (congratulations my friend!).  The gist of the story (but please check it out for yourself), is that Big Food is preying on kids by promoting unquestionably unhealthy processed foods with deceptive (not to say nonsensical) health claims.  But, as he hastens to point out, this is not the fault of the food industry.  Rather he puts the blame squarely on the shoulders of the politicians and regulators for not creating a level playing field for food producers, that sets clear boundaries to what they can and cannot do to promote their products (especially to kids!)."

The Biggest Loser Season 14 Returns … with kids?

I was just passively listening to the Macy's Thanksgiving Day parade, when I noticed the human product placement of Jillian Michaels into the NBC parade line-up, and then the commercials started:  

Now we can warp the thinking of a whole new generation of obese kids.  

My 15 year old shook her head, stood up, and left the room.