New Campaign Asks, Are You Pouring On The Pounds?

New Campaign Asks New Yorkers if They’re “Pouring On the Pounds”


August 31, 2009
It’s hard to overeat without noticing it. By contrast, soda and other
sugar-sweetened beverages can sneak up on you, adding hundreds of
calories to your diet each day without ever filling you up. In a new
effort to highlight the health impact of sweetened drinks, the Health
Department is confronting New Yorkers with a bold question: Are you
pouring on the pounds? The agency’s new public-awareness campaign,
which includes posters in the subway system and a multilingual Health
Bulletin, goes live today and will run for three months.

At first glance, I like this idea, however I wonder if it will be at all effective towards those who need to be educated on what they're drinking. 

High-calorie drink consumers will either see those signs and say, "So what?  It's my choice."  It's my freedom!

Or temporarily give it thought, and go buy a Mountain Dew ANYWAY.  Tell me not to do something, and what do I do, the exact opposite.

What I think would be more effective?

An ad campaign that is IDENTICAL to one for soda/high cal coffee drinks, but instead of promoting Energy! Fun! and Happiness!  Promote: Diabetes!  Obesity!  Good Times!   Or, like the Frappuccino tag-line, "Bliss In A Bottle," _________ In A Bottle!"  There are so many ways to *go there.

Those anti-smoking ads made YOU watch, didn't they

I think that kind of campaign would get more attention than a public service ad-type with no drama.  "Ooh!  Look, you're pouring on the l-bs!"  So what? 

Or, if you're like me or the millions like me who do this:


Besides, really:

And, BTW, while searching on YouTube for "soda commercials?"  My page delivered this:

Picture 4

Read the rest of the press release here.

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