New Campaign Asks, Are You Pouring On The Pounds?


New Campaign Asks New Yorkers if They’re “Pouring On the Pounds”

 Pr057-09-poster1

http://www.nyc.gov/html/doh/html/pr2009/pr057-09.shtml

August 31, 2009
It’s hard to overeat without noticing it. By contrast, soda and other
sugar-sweetened beverages can sneak up on you, adding hundreds of
calories to your diet each day without ever filling you up. In a new
effort to highlight the health impact of sweetened drinks, the Health
Department is confronting New Yorkers with a bold question: Are you
pouring on the pounds? The agency’s new public-awareness campaign,
which includes posters in the subway system and a multilingual Health
Bulletin, goes live today and will run for three months.

At first glance, I like this idea, however I wonder if it will be at all effective towards those who need to be educated on what they're drinking. 

High-calorie drink consumers will either see those signs and say, "So what?  It's my choice."  It's my freedom!

Or temporarily give it thought, and go buy a Mountain Dew ANYWAY.  Tell me not to do something, and what do I do, the exact opposite.

What I think would be more effective?

An ad campaign that is IDENTICAL to one for soda/high cal coffee drinks, but instead of promoting Energy! Fun! and Happiness!  Promote: Diabetes!  Obesity!  Good Times!   Or, like the Frappuccino tag-line, "Bliss In A Bottle," _________ In A Bottle!"  There are so many ways to *go there.

Those anti-smoking ads made YOU watch, didn't they

I think that kind of campaign would get more attention than a public service ad-type with no drama.  "Ooh!  Look, you're pouring on the l-bs!"  So what? 

Or, if you're like me or the millions like me who do this:

Diet-soda-fat-man

Besides, really:

And, BTW, while searching on YouTube for "soda commercials?"  My page delivered this:

Picture 4

Read the rest of the press release here.


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