Rewind The Future Video Campaign – Blame away the obesity!

An anti-obesity commercial from Strong4Life blames parents, for our children's obesity with a side of french fries and a dose of electronic gadgets.

Is this where I thank my parents?  Uh, no.

The video (now viral!) presents a thirtysomething man (I am 35) whom played video games and ate lots of fast-food start with snapped-Mcdonald's fries from Momma.  

I did not.  I got super morbidly obese anyway.  TAKE THAT STRONG4LIFE.

Marketers and anti-obesity advocates — LISTEN:  IT IS NOT THAT SIMPLE.  Obesity is a multifaceted disease and we cannot simply lay blame on someone's mom and dad (or Mcdonald's!) and hope that that is going to fix the problem.  You cannot blame – shame away a disease, it only makes this one BIGGER.

About Strong4Life —

Children’s Healthcare of Atlanta launched Strong4Life, a wellness movement designed to ignite societal change and reverse the epidemic of childhood obesity and its associated diseases in Georgia. 

Based on our clinical behavior change model for treating overweight and obese children, Strong4Life aims to help families achieve sustainable lifestyle change by breaking down the complex issue of childhood obesity into simple steps. 

Strong4Life reaches families through public awareness, policy change efforts, school programs, healthcare provider programs, community partnerships and more. 

Strong4Life makes improving family nutrition and physical activity habits fun and provides parents and caregivers the support they need to accomplish their goals.

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