The 728×90 banner ad unit is an IAB standard ad unit also known as is known as a Leaderboard Banner, Super Banner or just a Leaderboard. The leaderboard size 728 pixels wide by 90 pixels tall. A 728×90 ad is usually placed at the top of a page, so as to be seen by the user immediately when the page loads. Leaderboard ads are possibly the most valuable/costly as they generally perform really well.
A sidebar ad (also known as a skyscraper ad) is similar to a banner ad, but it is vertically oriented rather than horizontally. Because it is vertical, the height of a sidebar ad can often reach 600 pixels or more, and sidebars are generally 120 pixels wide.
A sidebar ad has more impact than a banner ad for at least two reasons:
- A tall sidebar ad is two to three times larger than a banner ad.
- You cannot scroll a sidebar ad off the screen like you can a banner ad. With a banner ad, you can scroll just 60 pixels down and the ad is gone. With a sidebar ad, the ad is with you much longer.
Because of this increased impact, sidebar ads have higher branding power and a higher click-through rate.
Text / Link Ad:
Advertisers place their ads on pages that have some relationship to the audience they are trying to attract to their websites.
The text link ads increase a website’s brand awareness with a targeted audience. Visitors become familiar with the products and services offered.
Text link ads can build links that search engines value, improving search engine rankings for the linked site.
Non-Bias product reviews increase the integrity of both brands. Product reviews allow prospects to see the product through the eyes of another person. These reviews increase brand awareness, and visitors become familiar with the product and services offered.
You supply the product – we will supply the review, and a post.